We’re MDS Collective.
MDS Collective is the top digital marketing agency specializing in destination awareness for outbound Chinese tourists. We offer a highly streamlined Service-as-a-Product which allows the highest possible performance for brands and properties at an affordable rate.
360° Digital Expertise
Digital Marketing Management
• Social media management
• Influencer management (KOLs/KOCs)
• Campaign planning and execution
• Paid media management
• Crisis management
• 5-star customer service
• Community and UGC management
China Strategy Planning
• Omni-channel strategy planning
• Market entry consulting
• Brand growth/transformation Strategic gatekeeping
• Brand and visual toolkit
• Operational setup
• Executional deployment & ops
Creative Innovation
• Brand & visual toolkits
• Creative social content creation (design, copywriting)
• Photoshoot & video production
• UI/UX design and development
• Website, mini-program, social CRM buildout and deployment
AI & GEO
• Custom agentic AI buildouts
• Scrapers deployed in environments without APIs
• Affordable GEO solutions covering DeepSeek, Doubao, ErnieBot, Claude, Chat GPT
Why Choose Us?
We are backed by the world’s top hotel brands and tourism boards.
Our client list includes properties on The World’s 50 Best Hotels list, as well as two 3-Michelin Key Hotels. They trust us with their complete digital strategy when it comes to Chinese outbound travel.
We have the strongest custom agentic tech stack.
We’ve designed and developed agentic modules against RedNote’s proprietary closed ecosystem, including a secured client dashboard that auto-generates English reports.
We have outperformed every competitor in our industry.
We’ve achieved a 92% YoY client retention rate with our clients, and countless testimonials to back it. Our product is low-commitment and proven to work. Our clients own all of the IP we create for them.
Backed by a Global Network of Trusted Brands
We offer a highly streamlined Service-as-a-Product which allows
With over 95% of our current portfolio of 30+ clients comprising overseas hospitality and tourism brands seeking long-term engagement with the China market, our core mission and expertise lie in building meaningful resonance with today’s increasingly sophisticated and nuanced Chinese FIT travelers.
By The Numbers
Asia’s Top Hospitality, Travel, and Tourism Marketing Company
40+
Hospitality Partners
5000+
DMs answered in 2025
92%
Client retention rate with customers signing year 3 and year 4 contracts
Meet Our Team
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![Daniel Cheng]()
Daniel Cheng
Founder + CEO
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![Raymond Liu]()
Raymond Liu
General Manager
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Ashley Wu
Head of Strategy
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Nick Cakebread
Executive Advisor
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Mike Narodovich
Business Development - SEA
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Roland Wen
Business Development - EMEA
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![Nathaniel Xue]()
Nathaniel Xue
Senior Account Manager
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![Tiffany Zhao]()
Tiffany Zhao
Project Manager
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![Lindsay Chu]()
Lindsay Chu
Senior Account Executive
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![Trevor Zhao]()
Trevor Zhao
Senior Account Executive
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![Aries Qin]()
Aries Qin
Account Executive
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Lynn Ji
Influencer Specialist
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![Lixun Jiang]()
Lixun Jiang
Account Executive
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Wanlin Zou
Account Executive
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Sophie Zhao
Account Executive
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![Kim Chee]()
Kim Chee
Head of Development
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![Chen Ziyang]()
Chen Ziyang
Senior Content Strategist
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![Mei Zhang]()
Mei Zhang
Senior Graphic Designer
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![Arreya Xu]()
Arreya Xu
Senior Designer
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![Duan Xu]()
Duan Xu
Designer
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![Connor Tao]()
Connor Tao
Designer
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Andy Zhao
Finance Manager
From Our Clients
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Thanks to MDS, we have seen a remarkable rise in engagement and inquiries, positioning Alila Villas Uluwatu as a top choice for travelers seeking an exquisite getaway. We highly recommend MDS for their professionalism, results-driven strategies, and ability to bring brand visions to life in the social media landscape.
Prhativi Dyah
Director of Public Relations and Marketing Communication, Alila Villas Uluwatu -
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MDS has been key to creating and managing our social media presence in China. Their efficiency and expertise have significantly boosted our brand visibility and engagement across major Chinese social channels. Their deep market understanding, and strategic approach have made connecting with our target audience seamless. The speed, reliability, and client focus of MDS are truly impressive, making it a pleasure to work with their team.
Chris Szabo
General Manager, Dhigali Maldives -
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MDS has been instrumental in managing Frasers House’s account, offering key strategies and expertly tailored copywriting for platforms like Red and WeChat. Their deep understanding of our property ensures messaging that resonates effectively with our audience. Working with MDS has been effortless and enjoyable, thanks to their dedication and creativity in elevating our brand presence.
Stephanie Tang
Director of Public Relations & Marketing Communications, Frasers House, a Luxury Collection Hotel -
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They are consistently supportive, responsive, and highly accommodating to our needs -- always going the extra mile to ensure campaigns run smoothly. Their proactive approach and flexibility make collaboration easy and their knowledge of the Chinese digital space across platform nuances and consumer behaviors has been truly beneficial. We value their commitment to delivering strong results and maintaining clear, open communication throughout.
Sharon Kaserer
Director of Marketing Communications, Kimpton Maa-Lai Bangkok -
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They turned our modest footprint in China into a major market success story. Their expertise in navigating the local social landscape allowed Niyama to scale rapidly through content that is as culturally relevant as it is beautiful. Proactive, creative, highly responsive and results-oriented, they have become a seamless extension of our marketing team and our voice in China for Niyama. If you want to move the needle in the Chinese market, MDS is the partner you need.
Anjelee Dabdoyal
Marketing & Communications Manager, Niyama Maldives -
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We’ve been working with our partner, MDS Collective, in China for the past two years and it’s been a really positive experience. They’re knowledgeable, creative and always quick to respond, which makes day-to-day collaboration very easy. What truly stands out is the personal touch they bring. They take great care of our social platforms and really understand how to connect with the market. Thanks to their efforts, we’ve seen strong growth and much better engagement in China. Their support has made a real difference to our presence in the region
Priscilla Guaranna
Cluster Director of Marketing & PR, Baros Maldives -
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Working with MDS has been a great experience. They are very detail-oriented and consistently bring fresh, creative ideas to the table. Their follow-ups are timely, and they keep our RedNote and WeChat platforms updated based on the latest trends. MDS always prioritizes our business interests, delivers well-explained and detailed reports, and constantly looks for ways to increase engagement and visibility for Huvafen Fushi. They are professional, proactive, and very easy to work with.
Erika Magora
Marketing & Communications Manager, Huvafen Fushi Maldives -
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Metric Design has impressed us with their excellent organization, timely delivery of content, high-quality and well-localized copywriting, and willingness to go the extra mile, resulting in a smooth and efficient collaboration process. I highly recommend Metric Design to any enterprise seeking professional China social media services.
Tess Leung
Director of Marketing Communications, Hyatt Centric Victoria Harbour Hong Kong -
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It was a great pleasure working with MDS for our digital needs in the fast-changing market like China. The experience has been nothing short of exceptional. The team is responsive whenever we reach out with a query or request, they are quick to respond, ensuring that our needs are met promptly and efficiently.
Alice Ong
China Marketing Director, Malaysia Healthcare Travel Council -
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We picked MDS as our agency in China as they had the best ideas which was well within the direction we wanted to take in China. They ticked the right boxes and even formulated a solid plan to build our social media presence in China. I’ve worked with almost a dozen marketing agencies and MDS was the best experience thus far.
Sanjeev Nair
Social Media Manager, APAC -
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MDS was one of the mission critical components to helping us launch our products direct to consumers in China. Daniel and his team brought the skills needed to deploy our digital experience across mobile, e-commerce, key social channels, influencer curation and more. A good launch strategy requires the ability to test, learn and quickly pivot where necessary. MDS had the resources and creativity to support us every step of the way.
Aaron Brotherton
Sr. Marketing Director, Bowflex (Nautilus Inc.) -
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Awesome work! With only a few visual cues, Daniel and his team were able to quickly iterate on a design for our new branding that we absolutely loved.
Alex Smith
China General Manager, Le Wagon -
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MDS is the young creative digital social media agency that I’ve been looking for! Different from the usual corporate vendors that we have, they are quick in response, design is creative and they pay meticulous attention to details. I must admit that working with us is not always the easiest, however Daniel and his team just know what customer focus is all about. All in all, we are very happy with their work and wish them great success in their future endeavors.
Vivian Hartmann
Director, Grants4Apps, Bayer China -
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We appreciate MDS for their accurate and efficient work and their willingness to improve every detail connected to our social media channels. We can see that they are huge fans of new technologies and cyber-world which makes our collaboration truly fruitful.
Kseniya Malanova
Head of Social Media, APAC -
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Metric has worked with PRISMO numerous of times and has always proven themselves not just as dedicated programmers, but as consultants towards details and content. We highly recommend this multi disciplinary and cross cultural agency.
Florian Ritter
Founder, PRISMO -
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We were looking for a logo that would help distinguish us from others in our space and serve as the foundation of our brand identity. Daniel and his team delivered a masterpiece -- I haven't left a single meeting without someone commenting about how unique and awesome our logo is. It has helped shape our company culture and brand.
Sunil Pticek-Damle
Co-Founder, Mentorverse -
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We were looking for a logo design with a touch of modernism. The Metric Design team grasped our needs and produced a trendy design. The team is incredibly organized and easy to communicate with.
Loretta Chan
SVP of Operations, HUBS1 -
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MDS is one of the best agencies I have ever worked with. They are creative, professional and they do not rely only on the client. They do their own job without supervising them on a daily basis which was the most important for us. Daniel and Chloe are super responsive and it was a great pleasure to choose them for our Chinese social media. I have interviewed 15 agencies and after 1 year I can tell that this was the best decision to choose them from 15 agencies! Keep going MDS!
Roland Horvath
Manager, HAUSER -
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I had a great experience with MDS! Daniel and Mei did an amazing job creating the logo of my start-up. I love it! They were very professional and always available for any question or request.
Federica
Founder, The Olive Effect
Let’s begin the conversation.
Not sure where to start? We’re here to help. Every brand challenge is unique, and our role is to help you find the right direction. Reach out with any questions, or if you’re ready to get started, book a free consultation with MDS today.