Daniel Cheng

Owner + Creative Director

Daniel Cheng is a Boston native who has been working in marketing and design for over15 years in Shanghai and Singapore, and is the founder and CEO of the award-winninghospitality, travel, and tourism focused digital agency Metric Design Studio (MDS).

MDS has served over 20o local and multinational clients, and holds over twenty industryawards. Their diverse range of clients have spanned from Visit Qatar to Etihad Airways toMarriott International. By fully understanding the nuances of the East Asian markets,including Mainland China. South Korea, and Japan, MDS is able to deliver world-classservice to local markets.

Daniel is a Campaign Asia-Pacific 40 Under 40 honoree and has been featured in topindustry publications including the Wall Street Journal, Bloomberg, Campaign, andBranding in Asia. He is known as an industry leader for digital marketing in Asia.

Daniel holds an MBA from Imperial Business School, a Bsc from the University ofMassachusetts Amherst, and Fulbright Fellowship and Imperial Business Scholarship. Heis also an accredited film producer, and holds a Producer's Certificate from UCLA'sSchool of Theater, Film and Television.

He speaks English, Cantonese, and Mandarin fluently. Daniel spends his free time playingwith his rescue dogs.