Etihad Airways

Overview

Under the Stagwell Global network, we were tasked to completely overhaul their current China social media strategy for Asia including both China and Japan markets. Due to the positive trajectory of the project, we’re currently progressing into proposals to handle social execution for select Asia platforms on a retainer basis.

Scope & Deliverables

  • Discovery and strategic foundations.

  • Social content and platform strategy.

  • Brand social playbook.

Results

On-going consultancy on social media strategy for Asia

Status

Active client (Aug 2025 - Current) 
Project-based, social media strategy for Asia (CHN & JPN).
Retainer-based social media TBA

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