Overview

Positioning an exclusive 3-Michelin Key resort on Chinese social media requires a careful strategy. By developing a highly refined content strategy that resonate with Chinese luxury travelers, we were able to drive and increase hotel bookings of upwards of 20% from social

Scope & Deliverables

• China digital strategy, content planning, and advertising promotion

• Management of two key social platforms: RedNote and WeChat

• Influencer sourcing and partnership collaborations

• Continuous content optimization and tailored proposals to align with Chinese traveler preferences

Results

• Achieved 2000+ followers and 12,000+ engagement within one year

• Over 200+ unique DMs answered within hours of receiving yielding over 40 confirmed bookings

• Secured a successful contract renewal for a third year, extending through 2027

Status

Active client (March 2025 - March 2027) 
Retainer-based